• Trump is the first non-incumbent Republican to win in both Iowa and New Hampshire. The others never had a chance

Many explanations are proposed for the continued rise of Donald Trump, and the steadfastness of his support, even as the outrages and criminal charges pile up. Some of these explanations are powerful. But there is one I have seen mentioned nowhere, which could, I believe, be the most important: Trump is king of the extrinsics.

Some psychologists believe our values tend to cluster around certain poles, described as “intrinsic” and “extrinsic.” People with a strong set of intrinsic values are inclined towards empathy, intimacy and self-acceptance. They tend to be open to challenge and change, interested in universal rights and equality, and protective of other people and the living world.

People at the extrinsic end of the spectrum are more attracted to prestige, status, image, fame, power and wealth. They are strongly motivated by the prospect of individual reward and praise. They are more likely to objectify and exploit other people, to behave rudely and aggressively and to dismiss social and environmental impacts. They have little interest in cooperation or community. People with a strong set of extrinsic values are more likely to suffer from frustration, dissatisfaction, stress, anxiety, anger and compulsive behaviour.

Trump exemplifies extrinsic values. From the tower bearing his name in gold letters to his gross overstatements of his wealth; from his endless ranting about “winners” and “losers” to his reported habit of cheating at golf; from his extreme objectification of women, including his own daughter, to his obsession with the size of his hands; from his rejection of public service, human rights and environmental protection to his extreme dissatisfaction and fury, undiminished even when he was president of the United States, Trump, perhaps more than any other public figure in recent history, is a walking, talking monument to extrinsic values.

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Ever since Ronald Reagan came to power, on a platform that ensured society became sharply divided into “winners” and “losers,” and ever more people, lacking public provision, were allowed to fall through the cracks, US politics has become fertile soil for extrinsic values. As Democratic presidents, following Reagan, embraced most of the principles of neoliberalism, the ratchet was scarcely reversed. The appeal to extrinsic values by the Democrats, Labour and other once-progressive parties is always self-defeating. Research shows that the further towards the extrinsic end of the spectrum people travel, the more likely they are to vote for a rightwing party.

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Trump might well win again — God help us if he does. If so, his victory will be due not only to the racial resentment of ageing white men, or to his weaponisation of culture wars or to algorithms and echo chambers, important as these factors are. It will also be the result of values embedded so deeply that we forget they are there.

Source: George Monbiot, theguardian.com/commentisfree/2024/jan/23/trump-king-republican-candidate-primaries